Why Is a Call To Action Important?

Jan 20, 2023 | Uncategorized | 0 comments

A call to action (CTA) button is a button or link on a website or advertisement that prompts the user to take a specific action, such as making a purchase or signing up for a newsletter.

CTAs are often designed to be highly visible and contrasting with the surrounding content, and may include action-oriented language such as “Buy now” or “Sign up.”

The goal of a CTA is to convert website visitors into customers or leads.

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