Google Search has a dominant market share in search engines.
With a reported market share of around 90% in many countries. The benefits of having a strong presence on Google Search for small businesses include:
Increased visibility: A strong presence on Google Search can help a small business reach a larger audience and increase its visibility.
Increased traffic: A higher search ranking on Google can lead to increased traffic to a small business’s website.
Improved credibility: A strong online presence, including on Google Search, can improve a small business’s credibility in the eyes of potential customers.
Better customer engagement: A well-optimized Google listing can provide potential customers with important information about a small business, including its hours of operation, products or services offered, and customer reviews.
It’s worth noting that the benefits of a strong presence on Google Search for small businesses can vary depending on the type of business and its target audience, but overall, having a strong online presence on Google can greatly benefit small businesses.