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Google Search has a dominant market share in search engines. With a reported market share of around 90% in many countries. The benefits of having a strong presence on Google Search for small businesses include: Increased visibility: A strong presence on Google Search can help a small business...
A mobile-first website can help your business in several ways! Improved user experience: A mobile-first design prioritizes the user experience on smaller screens, making it easier for customers to navigate and find the information they need. Better search engine optimization: Google and other...
Here are a few strategies for effectively using the "above the fold" content on a website or email: Place important information or calls to action in this area: This could include a prominently placed sign-up form, a clear headline, or an attractive image that draws the user's attention. Keep it...
A call to action (CTA) button is a button or link on a website or advertisement that prompts the user to take a specific action, such as making a purchase or signing up for a newsletter. CTAs are often designed to be highly visible and contrasting with the surrounding content, and may include...
It is generally recommended to post regularly to your business social media accounts, but the frequency of your posts will depend on your industry, audience, and resources. Posting daily can be a good way to keep your brand top-of-mind for your followers and increase engagement, but it can also be...