Instagram stories, so what is their purpose?

Instagram stories allow users to post at a higher frequency without over posting and clogging up their main feed stories. Usually feature less polished, more organic images and videos like Snapchat stories.

Your Instagram story disappears after 24 hours. Stories are all about authenticity, while your Instagram feed should feature polished, photos. Stories can be a little more experimental use, this feature is to give a behind the scene look.

Look at your brand or showcase your company culture. Stories are also a helpful tool to Showcase Live Events that your business hosts or attends. As this feature is much more time sensitive.

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